Cost Effective YouTube Channel Marketing Strategies to Boost Your Online Marketing Result

Nielson Net Ratings reported in 2008 that YouTube has more than 68 million unique visitors per month and has the sixth largest visitor audience in the US (ahead of eBay, Amazon, and Wikipedia). More than 2/3 of the US population over the age of 25 has watched a YouTube video and 91% of users have purchased something online. YouTube represents a very powerful marketing channel and online exposure opportunity.

There are ways to tap into this huge audience with a large ad spend, however, I will focus on more profitable “organic” tactics. These require time but not a direct outlay of cash. For the purposes of this article, I’m going to assume that you’ve already created a branded YouTube channel and are now looking for ways to leverage your channel, expand your reach, and grow your subscriber base. (If you’re new to YouTube and haven’t created your channel yet, the YouTube Help Center is a great place to start.)

The first step to maximizing the effectiveness of your YouTube channel is to take a step back and examine your purpose for marketing on YouTube. Is it traffic, distribution, branding? Once you have established a firm purpose, you can begin to put together a specific plan of attack. Your channel design should reflect your purpose and regularly review your design, logo, images, and profile information. Make sure your design adequately reflects your brand and message. Think of your YouTube channel as an extension of your website; therefore, it should closely resemble the look and feel of your website and other business materials.

Include information in your profile that describes the type of content that can be found on your channel and website. Also, be sure to link to your website and include your contact information outside of YouTube. Also, indicate in your profile that you want users to add comments, rate, share, add video responses, and subscribe to your channel.

When adding video content to your channel, make sure each video has a clear message and is not obscure or confusing. Keep your content fresh and upload a constant supply of 1-2 new videos per week at the same times so your subscribers know when to expect new content. Also, update featured videos frequently. You have the opportunity to feature nine videos on your channel, and you can control the order and placement of your featured videos. Also, use the playlist feature as a way to organize your videos. Creating playlists by topic will help users and subscribers find the videos they’re looking for, as well as expose them to content they might not otherwise see.

Also, pay attention to the quality of your videos. YouTube has the ability to display videos at a higher quality level. The quality of the uploaded video combined with the bandwidth of individual viewers will determine if the video is displayed in higher quality. Higher quality video means greater sharpness and visual clarity. The difference is especially noticeable in videos that contain text or fast motion and in full screen mode. When uploading a video, make sure your video resolution is 480 x360 or higher and a frame rate of 24 fps (frames per second) or higher.

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